The client is a newly qualified Occupational Therapist launching an Instagram account called OT with Benefits, focused on educating people about healthy relationships. She wanted the brand to feel professional and credible to reflect her qualifications, but also approachable, friendly, and a little playful to make complex psychological concepts accessible. She was particularly conscious of appealing to all genders, which meant avoiding overly gendered colors or motifs.

At the same time, she wanted a subtle nod to romance through a peach motif, referencing both the playful side of relationships and common cultural associations with intimacy. She also mentioned that many OTs wear pale teal as part of their uniform, so she wanted that incorporated in a way that complemented the peach and strengthened her personal connection to the profession. Finally, she needed a palette that would allow her content to stand out on Instagram, with enough depth and contrast for text, graphics, and posts.