Here is my rebrand concept for a popular coffee shop located in Liverpool. Their logo uses an old-fashioned typeface that I didn’t want to steer too far away from. Instead of making the rebrand completely different and really minimal, I wanted to keep the original vibe by using a script font and complimenting it with a minimal one.

I wanted to add some warm colours to the palettes to give it that dimension to their social media presence and marketing material. Also, I decided to add in some very simplistic illustration when needed to give some playfulness to the overall brand.