Challenge

Rootflow is a Withington-based reflexology practice focused on wellness, mindfulness, and aromatherapy. The client wanted a brand that felt bohemian and earthy, calm and simple but still professional and full of personality. She needed a visual identity that reflected the soothing, restorative nature of her treatments (particularly lavender and eucalyptus) while giving her the tools to build a smaller, intimate client base and manage social media independently on the go.

Solution

I created the full branding and social media starter packs, developing a logo that works with or without the name and scales seamlessly for any use. Its symmetrical form mirrors the balance of the body, with roots, leaves, and a flower subtly referencing limbs, the head, and chakra alignment. The soft lavender and green palette evokes calm and wellness without being overwhelming. I designed everything in Figma and transferred it into Canva templates, complete with layouts, colors, fonts, and logo variations, so the client can create social posts on the go. I continue to support Rootflow into 2026 as the website is being prepared and the brand grows.