Rootflow is a Withington-based reflexology practice built around wellness, mindfulness, and aromatherapy. The brief was clear from the start: bohemian but earthy, calm and simple, professional without losing personality. Lavender and eucalyptus, both central to her treatments, became a key influence on the brand, shaping a soft palette of greens and lavender tones that feel soothing rather than overwhelming.

I created Rootflow’s branding and social media starter packs to help her get started while building a smaller, more intimate client base. The logo was designed to work with or without the name and to scale effortlessly, staying recognisable at any size. Its symmetrical form mirrors the balance of the body, with roots, leaves, and a flower representing limbs and head, drawing subtle inspiration from chakra alignment.

I designed everything in Figma and then transferred them into workable templates within canva alongside layouts, colours, fonts and the logo variations, as she wanted the ability to create social posts on the go. I’m continuing to work with Rootflow into 2026 as we prepare to launch the website and support the brand as it grows into its next phase.